We usually make our ads vertical rather than horizontal so that we can staple the photo handouts of them together in threes to make table-toppers.
We print our posters in 11x17 format. The best design size is therefore usually something like 3300 x 5100 px (at 300 px resolution) to keep picture quality up and file size not too large.
We prefer for our street address (474 Queen) and website address (boomnightclub.ca) to appear somewhere in the ad (along the bottom is fine).
As far as design itself goes, keep in mind that most people see your ad inside a darkly lit club. Keep it simple and try to put the date in large, bright text with good contrast so people can’t miss it.
Always include the day of the week (e.g., “Friday February 24” or even just “Fri Feb 24”).
Copies of our logo are provided here in transparent PNG format. It’s up to you whether you use the one with “nightclub” in it or not. Below is also a link to download a QR code linking back to our boomnightclub dot ca home page.
http://www.boomnightclub.ca/extras/boom_nightclub.png
http://www.boomnightclub.ca/extras/boom_only.png
http://www.boomnightclub.ca/extras/boom_qr_code.png
Consider also inserting the Facebook and Twitter logos below to make your ad look more “plugged in” since we are highly active on both social networks:
If any other questions at all just shoot an e-mail to steven at boomnightclub dot ca.